It is short for SEO (Search Engine Optimization) words. Search engines are technical criteria for SEO operations to scan websites more easily. (Search Engine Optimization) means Search engine optimization in Turkish. SEO can be defined as all the improvement work done for search engines about a website. With search engine optimization, that is, SEO, the purpose is to increase the value of the website and to increase the number of visitors to the search engine. SEO is improvement and optimization studies for search engines. It is divided into two as on-site and off-site SEO. It includes all of the transactions made in order to rise in search engines. SEO covers the efforts to increase the ranking of sites or pages in Search Engines.
Why Do SEO?
Setting up a new website previously required advanced technical knowledge. But now it's easy, thanks to platforms like WordPress and web design tools like a sitebase. But not enough. When you create a website, you don't get everything taken care of. You should also improve your SEO, especially to get new visitors (customers). The main purpose of SEO is "Search Engine Optimization", that is, to be listed at the top in Search Engines. This purpose is to ensure that the information, services or sales on the sites reach more relevant audiences. SEO; It is the art of reaching web popularity, which sites cannot reach naturally, by using natural-looking methods. This web popularity brings with it an increase in Google rankings.
How is SEO done?
Organic work in the SEO work process "How is it done?" If we ask, the clearest answer to this question is the effective implementation of organic and natural working techniques. To list what is done in an SEO study in general terms;- Optimizing the site codes to be search engine optimization compatible,
- Efficient use of SEO analysis tools,
- To follow the work of the competitor site,
- To follow the links received by backlink query sites and competitors and to develop a method accordingly,
- Bringing site speed to a level that will be liked by search engines,
- Arranging the content to comply with the article writing rules,
- Control of pictures in terms of both size and originality,
- Providing more references to your site with natural backlink purchase,
- Rich Snippet (Structured data usage),
- Finding and analyzing keywords and directing the contents,
- Making examinations to ensure that the content on the site is of sufficient length,
- Avoiding factors that will lead to excessive SEO and spam,
- To strive to be the first to enter the content and be original,
- Determining a suitable domain,
- To work on increasing the authority of the page,
- Registration in local SEO directories,
- Increasing social signals with social media management. Thus, to contribute to brand awareness,
- Increasing firm-brand trust with reputation management,
- Compliance with Google quality policies,
- Achieving ergonomic use in all mobile devices with responsive design, using technologies such as AMP since 2018,
- Providing more efficient content to the user by using structured data,
- Registration in business directories such as Yelp.
A quality SEO optimization; It includes the right keywords, tags, schemes, server speed and much more.
What is Semantic Seo?
Semantic SEO refers to the use of hidden semantic links within the subject to increase the user experience and to comply with the Google artificial intelligence algorithm. It is sufficient for semantic seo application to use related terms, titles and subtitles in the article while creating content. You can use the "https://lsigraph.com/" site from LSI keyword tools to produce LSI (Latent Semantic Indexing) compliant articles. Again, "https://kwfinder.com/" tool is also very useful and can be used as a secret semantically compatible keyword generation tool.
What is Sem?
Let's talk about the concepts of SEO and Search Engine Marketing (sem) and the relationship between them. SEO is working to be successful in organic search results and get more traffic. Sem is an effort to increase visitor traffic with an advertising budget. (Such as Google Adwords, Facebook ad). With Sem, you always have advertising expenses. In a good SEO work, the number of visitors to your site can be increased more economically without any advertising costs. And accordingly, you can increase your customer potential.
What Are The Factors Affecting Seo?
According to Semrush data, one of the best digital marketing tools in the world, a detailed research has been carried out on the factors necessary to achieve success in the Google search engine in a word. In this research, more than 600 thousand words were analyzed and around ten thousand sites were analyzed. According to the results after the research, the factors affecting the SEO success are determined as follows. Considering that case analyzes and experimental studies are of much higher quality than theoretical information, we think that these factors should be memorized.- Direct website visits (Shows high brand awareness),
- Time on site (time on site),
- Average number of pages per session (pages for session),
- Bounce rate,
- The number of domains of the links given to the site (referrin domain),
- The total number of backlinks given to the site (total backlinks),
- Total number of IPs linking to the site,
- Content length and quality,
- SSL certificate (https),
- Using the keyword as an anchor within the site,
- Using the keyword in the text within the site,
- Keyword density,
- Keyword in the title of the article (meta title),
- Passing the keyword in the description (meta description),
- It is very important to have a video in the content, it naturally increases the time to stay on the page.
How to get more people to visit the site?
To increase the number of people entering the site with advertising
With Google Adwords, Facebook and Instagram ads, you can easily be featured on the first page of Google for a fee. This method, as we mentioned above, requires a constant advertising budget. The high rate of competition in your sector causes these expenses to increase even more. Today, there are sectors where an advertisement click can reach 15 TL. This means that the cost of 10 visitors to your site with a rough calculation is 150 TL.
Increasing traffic using organic SEO methods
The best part of this method is that advertising costs are minimized. There is research that showing natural results also makes users warm and more confident. In this way, there are some basic studies to appear in search results. To summarize them in general terms; strategy determination, content optimization, social media working strategy, increasing user experience, etc. are transactions.
Using social media effectively
Social media is one of the alternative traffic sources of websites. Some sites provide serious hits as well as organic traffic from these sources. Therefore, quality social media accounts will have a serious impact on brand awareness and customer growth.
Increasing direct access to the site
As a natural consequence of brand awareness, people's direct access to your site is expected to increase. In fact, direct traffic to Semrush data is among the factors that affect SEO success. This is why direct entries, which are one of the different traffic sources, are considered a very important data.
