What is SEO and How is it Done?

Why Should SEO Be Done?

How to do SEO?

If we were to ask "How is organic SEO done?" within the SEO process, the clearest answer would be that it involves effectively implementing organic and natural SEO techniques. In general terms, here's what's done and how in an SEO campaign:

• Optimizing the site code to be compatible with search engines,
• The effective use of SEO analysis tools,
• Monitoring the activities of competing websites,
• Using backlink checking websites to monitor the links received by competitor websites and developing a strategy accordingly.
• Making the site speed appealing to search engines,
• The content should be formatted to comply with article writing rules.
• Checking the images in terms of both size and authenticity,
• Providing more references to your site through acquiring natural backlinks,
• Rich Snippet (Using structured data),
• The process involves finding, analyzing, and directing content based on keywords.
• Reviews will be conducted to ensure that the content on the site is of sufficient length.
• Avoiding factors that lead to excessive SEO and spam,
• Striving to be the first to submit content and to be original,
• Identifying a suitable domain,
• Efforts should be made to increase page authority.
• Registration with local SEO directories,
• Social media management and increasing social signals. This contributes to brand awareness.
• Reputation management aims to increase company and brand trust.
• Compliance with Google's quality policies,
• Responsive design and ergonomic use on all mobile devices have been achieved since 2018 with the use of technologies like AMP.
• Using structured data to provide users with more efficient content,
• Registration with business-related directories like Yelp.

What is Semantic SEO?

What is SEM?

What factors affect SEO work?

According to Semrush, one of the world's leading digital marketing tools, a detailed study was conducted on the factors necessary for achieving success in Google search results for a single keyword. This research involved analyzing over 600,000 keywords and approximately ten thousand websites. Based on the results, the factors influencing SEO success were identified as follows. Considering that case studies and experimental research are far superior to theoretical knowledge, we believe it's essential to memorize these factors.

• Direct website visits (indicates high brand awareness),
• Time on site,
• Average number of pages per session.
• Bounce rate
• Number of domains linked to the site (referring domains),
• The total number of backlinks to the site (total backlinks),
• The total number of IP addresses linking to the site,
• Content length and quality
• SSL certificate (https),
• Using the keyword as an anchor within the site,
• Using the keyword within the text on the site,
• Keyword density
• The keyword must appear in the article title (meta title),
• Including the keyword in the meta description,
• Including video in your content is very important, as it naturally increases the time spent on the page.

How can we get more people to visit the site?

Increasing website traffic through advertising.

Increasing traffic using organic SEO methods

Using social media effectively

Increasing direct access to the site.

As a natural consequence of brand awareness, an increase in direct visits to your site is expected. In fact, according to Semrush data, direct traffic is among the factors influencing SEO success. Therefore, direct visits, as a different traffic source, are considered a very important metric.